Tom Ford Named Associate Athletic Director (External Relations) at Cal State Northridge

Tom Ford Named Associate Athletic Director (External Relations) at Cal State Northridge
NORTHRIDGE, Calif. - Tom Ford, a highly regarded administrator with more than 25 years of success and experience in collegiate athletics and higher education, has been named Associate Athletic Director for External Relations at Cal State Northridge.

Ford's appointment was announced on Tuesday by Matadors Athletic Director Rick Mazzuto.

"I am delighted that Tom has joined our athletics staff," said Mazzuto. "He brings a level of experience and success which will reinvigorate the Department's external relations/fund-raising program."

Ford's expertise includes program development, fund raising, corporate sponsorship, strategic planning, and marketing.

Ford, a 1977 graduate with a Bachelors degree in Business Administration from the University of Pacific, has twice served as an Athletic Director, first at the University of Houston (1984-86) and at the University of California, Irvine (1990-92). At UC Irvine, Ford increased annual giving to the athletics program through the "Team Concept" fund raising campaign, and promoted increased emphasis on gender equity, and NCAA rules education and compliance.

From 1992 through 2004, Ford worked at the National Association of Basketball Coaches (NABC) in Overland Park, Kansas, first as Assistant Executive Director and later as Associate Executive Director.

Ford's list of success at the NABC was outstanding. As the Assistant Executive Director, Ford worked in all aspects of operations and management at the NABC including public relations, long/short-term strategic planning, fund raising, membership benefits, and NCAA legislation issues. Ford helped to establish a multi-million dollar corporate Sponsorship Program and developed action plans to generate increased revenue that incorporated marketing, promotions, licensing, merchandising, and corporate sponsorships. Ford also negotiated, approved and monitored television/radio broadcast rights contracts of selected NABC events.

As Associate Executive Director at the NABC, Ford directed all aspects of a national capital fund raising campaign to raise $30 million for the NABC Foundation and its current project, the NABC National Collegiate Basketball Hall of Fame. Ford also served as co-leader of the Coaches vs Cancer national campaign which has raised $21 million to date.

Since 2004, Ford has been Managing Partner of the National Purchasing Alliance (LLC) and National Camp Alliance (LLC).

During his tenure in higher education and athletics, Ford has also worked at the University of the Pacific (1968-79) as Executive Director of the Pacific Athletic Association, was the Business Manager of the McGeorge School of Law (UOP), Assistant Director of Athletics/Fund Development (1979-82) and Associate Director of Athletics (1982-84) at the University of Houston, and Director of Consulting Services and Director of Program Development at Raycom Sports (1986-88) in Charlotte, NC. At the University of Arizona (1989-90), Ford served as the Manager of Extended University's program in the Greater Phoenix area.

Ford also served on numerous NCAA and conference committees. They included Regional Tournament Director (1986) for the NCAA Division I Men's Basketball Tournament, the first and second round Host Site Director for the NCAA Division I Men's Basketball Tournament (1985), Vice-President of the Texas Association of State College Athletic Directors (1986), and the Chairman of the Big West Conference Basketball Tournament Committee (1991-92). Ford has also been a speaker at several National Athletic Fundraising Conventions, and authored "Athletic Fund Raising under the Team Concept" which has appeared in the NCAA Manual.

"I look forward to working under the direction of Athletics Director Rick Mazzuto, joining the CSUN family, the Matador Athletic Staff and returning to the Big West Conference," said Ford. "The position offers an exciting challenge to enhance the external relations and visibility of the University and CSUN Athletics."


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