May 9, 2014

CSUN Athletics Engages Evolution Sports Partners to Implement FanGauge Program

MORRISTOWN, NJ -

Damon Evans, Founder and Managing Director of Evolution Sports Partners ("ESP"), and former Athletic Director at University of Georgia, has announced that California State University, Northridge (CSUN) Athletics will implement its FanGauge™ program this fall to drive fan engagement, retention and data optimization for the Matadors.

"My partners and I formed ESP to drive business results in the world of Intercollegiate Athletics," said Damon Evans. "Our programs deliver a new, robust fan platform driven by strategy and data insights that provide Athletic Departments with greater opportunities to engage fans and make data dependent decisions to operate more successfully. CSUN is extremely forward-thinking in their approach and strategy for implementing FanGauge, and we're excited to be their partner."

FanGauge™ is one of a number of innovative programs developed by ESP to help Intercollegiate Athletic Departments operate more intuitively to drive business results. FanGauge™ elevates fan engagement, influences their behavior and extracts data insights that drive revenue and business outcomes.
 
"We are thrilled to partner with ESP to implement the FanGauge program for Matador fans, " said Dr. Brandon E. Martin, Director of Intercollegiate Athletics at CSUN. "We did our due-diligence in reviewing other solutions and their integration capabilities, and the FanGuage Platform provided the most expansive feature set allowing us to generate measurable results across all our core business units. The ESP team has delivered an extensive marketing and implementation strategy to ensure program success. We're working closely with ESP to customize the program to our specific needs and goals, and look forward to a new level of engagement and experience for our fans and data insights for our department to operate more intuitively."

About Evolution Sports Partners
Evolution Sports Partners (ESP), founded by Damon Evans, Tracy Howe and Peter Kraft, offers a new breed of technology, data analytics and consulting to Intercollegiate Athletics. The company has offices in Morristown, NJ and Charlotte, NC.
 
About CSUN Athletics 
California State University, Northridge, located in the heart of Los Angeles' San Fernando Valley, has an enrollment of over 38,000 students. The Athletic Department competes in 19 Men's and Women's NCAA Division I sports.

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